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Havaneza.club :: Ray-Ban
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1936

Nos anos 20 nos Estados Unidos da América com o desenvolvimento da indústria da aviação surgiram problemas relacionados com a claridade. O general americano John MacCready decidiu que os seus pilotos necessitavam de uma protecção ocular adequada, dirigindo-se a uma empresa americana de Óptica (Bausch & Lomb). Após 10 anos de investigação foi desenvolvido uns óculos ligeiros que reflectiam e bloqueavam uma alta percentagem de luz e de raios ultravioletas.

 

1937

O nome Ray-Ban foi registado em 1937, surgindo do termo inglês Ray-Banner derivado das características de redução do impacto dos raios UV nos olhos. O modelo Large Metal alcançou imediatamente a fama com o nome Ray-Ban Aviator.

 

1938

Durante os primeiros anos a Bausch & Lomb dedicou-se ao desenvolvimento dos aspectos funcionais relacionados com o desporto e com actividades ao ar livre. Lançando o modelo Shooters para utilização em condições de neblina ou nevoeiro e o modelo “Skeet Glass” (Outdoorsman) para a caça, tiro e pesca.


1939-1940

Os óculos Ray-Ban tornavam-se cada vez mais populares entre pilotos, agentes da polícia, caçadores, pescadores e todas as pessoas envolvidas em actividades ao ar livre.


Anos 40

Os óculos Ray-Ban acompanharam os pilotos da força aérea americana nas suas missões durante a guerra devida às suas lentes. Durante esta década foi apresentado um novo modelo de lente (degrade espelhada) para uso comercial que oferecia um melhor proteção e uma visão mais clara.

 

Anos 50

Nesta década aconteceram profundas mudanças, o desenvolvimento dos óculos Ray-Ban foi fulgurante através da influência da indústria cinematográfica. Os óculos deixando de ser utilizados por razões práticas e passam a ser um acessório de moda.

 

1951

Atendendo a um pedido específico da Marinha dos Estados Unidos, a Ray-Ban desenvolveu as lentes cinzentas N-15.


1952

Este foi o ano em que a Ray-Ban lançou um novo modelo que revolucionou o design de óculos utilizando um plástico rígido em vez das armações de metal, o Ray-Ban Wayfarer. Os Ray-Ban Wayfarer tornaram-se rápidamente num clássico e atraíram de imediato a atenção da indústria cinematográfica.

 

1953

Foi desenvolvido um novo tipo de lente, a G-15 era caracterizada por uma lente cinzenta que transmitia 15% da luz visível e era indicada para uso geral.

 

1957

Em 1957, a Ray-Ban lançou o seu quarto modelo com armação de metal, o Caravan, introduzindo as lentes de forma quadrada em alternativa ao então célebre formato Aviator.

 

1958

Pela primeira vez, o catálogo da Ray-Ban incluiu duas páginas de armações de plástico destinadas às mulheres, oferecendo assim uma maior variedade de produtos. Este foi também o ano de lançamento do Smart Set, um modelo que apresentava “asas” coloridas. 

 

Anos 60

A Ray-Ban tornou-se líder mundial ao concentrar-se na qualidade e durabilidade do produto, comunicando assim estes conceitos. Neste período, a Ray-Ban também dispunha de cerca de 30 modelos à venda no início da década e 50 modelos em 1969, apresentando óculos para homem, senhora e criança.

 

1961

Em 1961, a Ray-Ban deu um passo importante chegando até Hollywood. Os óculos Wayfarer aparesem durante o tiroteio do memorável filme de Audrey Hepburn, Breakfast at Tiffany’s. A Ray-Ban introduziu os estojos em pele ao vinil  para garantir que os seus óculos permaneciam em boas condições. 


1962

A Ray-Ban começou a fabricar óculos com lentes resistentes ao impacto. Só dez anos mais tarde é que os Estados Unidos aprovaram o regulamento da FDA que tornou obrigatórias as lentes de óculos resistentes ao impacto.

 

1965

1965 viu o lançamento de modelos importantes da linha Wayfarer: Olympian I e Olympian II.

 

1967

O célebre modelo Balorama chegou ao mercado pela primeira vez.

 

1968

Lançamento do Olympian I Deluxe


Anos 1970

A Ray-Ban seguiu as tendências da nova década, desenvolvendo novos produtos e explorando novos caminhos. No sector desportivo, a empresa concentrou-se nos óculos para esquiar, lançando a Colecção Ski & Sports. Havia dois modelos, Vagabond e Stateside, com dois tipos de lentes, as lentes espelhadas G-31 e as lentes normais G-15.  Outros óculos, lançados durante os anos 1970, foram os óculos de alpinismo, concebidos para os alpinistas que precisavam de uma boa protecção contra os raios solares e o vento.

Nos anos 1970, a Ray-Ban começou a produzir óculos de vista, mantendo porém as formas dos modelos de sol. Isto assinalou o lançamento dos óculos de vista Ray-Ban Large Metal, disponíveis em cinco cores diferentes. 

 

1970

Uma nova cor juntou-se à tonalidade clássica Arista (dourada), amplamente usada para óculos de metal. O crómio com um tratamento especial podia produzir uma cor preta intensa, que ficou conhecida como Black Chrome. Também foi introduzida uma pequena colecção de óculos de golfe. Esta incluía quatro modelos Ray-Ban, que foram promovidos por Arnold Palmer, o mais famoso golfista da época.

 

1973

Um novo modelo foi acrescentado à colecção Classic Metals, o Large Metal II, uma versão mais larga do existente modelo Large Metal.

 

1974

As lentes e a sua qualidade sempre foram factores-chave para o sucesso ao longo da história da Ray-Ban, e a gama de lentes cresceu ainda mais em 1974, com a criação das lentes cinzentas fotocromáticas, sensíveis à luminosidade. Foram também produzidas as lentes Ambermatic para fins desportivos. Sendo uma lente especial capaz de mudar de cor conforme as condições de luminosidade, a Ambermatic destaca contornos e formas, até mesmo na neve. Quando a luz é especialmente intensa e a temperatura é baixa, as lentes Ambermatic escurecem para bloquear o reflexo. 

 

1979

Em 1979, foi lançada uma nova colecção feminina com sete modelos: Ray-Ban Naturals.

 

Anos 80

O sucesso da Ray-Ban continua a crescer, graças à expansão da linha e à atenção recebida da imprensa e do cinema. Estes são os anos do Blues Brothers, Risky Business e, posteriormente, Top Gun. Estes anos são também marcados pelo lançamento da Colecção Wings, o primeiro modelo tipo máscara na história dos óculos de sol.

 

1999

O Grupo Luxottica adquiriu a empresa de armações Bausch & Lomb, proprietária da marca Ray-Ban.

 

2003

O Grupo Luxottica lançou duas novas colecções Ray-Ban: Ray-Ban Optical e Ray-Ban Junior. 

2004

A Ray-Ban entra na Fórmula 1 como Patrocinador da Lucky Strike B A R Honda.

 

2005

Seguindo o grande sucesso dos óculos de sol Ray-Ban Junior, lançados em 2003, a Ray-Ban expandiu o seu catálogo a partir de Janeiro de 2005. Agora, este inclui a colecção de óculos de vista Ray-Ban Junior, completando a linha de produtos Ray-Ban. 


2006

Para a nova colecção PRIMAVERA/VERÃO 2007, a Ray-Ban concebeu e produziu uma versão do Ray-Ban Wayfarer original com a sofisticação dos detalhes estéticos e dos materiais de altíssima qualidade respeitando o modelo original.

2007

A Ray-Ban apresenta a nova estratégia e o plano de comunicação internacional: NEVER HIDE. Tendo como objectivo a renovação e procurando tornar a marca mais atractiva, principalmente para o público-alvo mais jovem. NEVER HIDE é o slogan da nova campanha que representa verdadeiramente a essência da Ray-Ban: óculos de sol que o/a colocam no centro das atenções, para lá das tendências, transcendendo o tempo e transformando profundamente quem quer que os use.

 

2008

A Ray-Ban apresenta RAY-BAN REMASTERS: um programa de comunicação para consolidar a forte ligação da Ray-Ban com a música e o seu posicionamento como uma marca que é um ícone global. 

 

2010

Em Maio de 2010, o Ray-Ban Aviator celebra um dos mais icónicos acessórios de todos os tempos, com a ajuda dos mais influentes nomes da música do passado e do presente Juntamente com o modelo Classic, a Ray-Ban lança seis emocionantes novas recriações do seu eterno estilo Aviator - Ray-Ban Aviator Titanium, Ray-Ban Aviator Craft, Ray-Ban Aviator Metal Glide, Ray-Ban Aviator Ultra Gold, Ray-Ban Aviator Road Spirit e Ray-Ban Aviator Tech. O Ray-Ban Aviator é o coração da colecção Ray-Ban e agora representa uma família completa de modelos.

 

2011

A Ray-Ban está pronta para celebrar a música com um novo e excitante projecto criativo, RAY-BAN RAW SOUNDS, e com um artista de excelência, o lendário guitarrista dos Smiths, Johnny Marr e diversas bandas contemporaneas.

Lançamento da coleção "Flip Out" com 2 clássicos, "Aviator" e "Caravan", com três pares de lentes possíveis de substituir à mão.



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